Do you know what you stand for? Can you eloquently express what you do and why and can you communicate that to others through conversation, presentation or in the way you lead?  

These are things I used to struggle with.  As an actor I was supposed to sell my uniqueness but would constantly turn up to auditions with a waiting room of people who looked similar to me, fuelling a sense of invisibility.  How do you play to your strengths and model authenticity when you don’t really understand what this means?  Authenticity may be an overused term, but it's also a crucial part of building trust and connection with others.  When you're authentic, you are showing the world your true self and that's what people crave most.